To promote an instant article, you can follow these steps:
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| INSTANT ARTICLE |
Create a high-quality instant article: The first step to promoting an instant article is to create an engaging and informative article that meets the Instant Articles format requirements. Instant Articles should be visually appealing, easy to read, and optimized for mobile devices.
Publish the instant article on your website: Once you have created the instant article, you need to publish it on your website. You can use Facebook's Instant Articles publishing tools to create the article and publish it on your website.
Submit the article for review: After publishing the article on your website, you need to submit it for review to Facebook. The review process ensures that the article meets the Instant Articles format requirements and is suitable for promotion on Facebook.
Set up a Facebook Page: If you haven't already, set up a Facebook Page for your website or business. This will allow you to promote your Instant Articles to a wider audience.
Share the article on your Facebook Page: Once your instant article has been approved, share it on your Facebook Page. You can also boost the post to reach a larger audience.
Promote the article using Facebook Ads: You can also promote your Instant Articles using Facebook Ads. This allows you to reach a targeted audience based on interests, demographics, and other factors.
Monitor and analyze the performance: Finally, monitor and analyze the performance of your Instant Articles using Facebook Insights. This will help you optimize your content and promotion strategy to reach a larger audience and achieve your goals.
Creating a high-quality Instant Article requires attention to several key elements. Here are some tips to create a great Instant Article:
Choose a compelling topic: Select a topic that is relevant, interesting, and informative to your target audience. Make sure it aligns with your brand or website's message.
Use attention-grabbing headlines: Your headline should be catchy and engaging, with a clear message about the article's content.
Keep it concise: Instant Articles are designed for mobile devices, so keep your content short and to the point. Aim for around 500 to 1000 words.
Use visuals: Include high-quality images, videos, or other multimedia content to make your Instant Article more visually appealing.
Optimize for mobile: Instant Articles are optimized for mobile devices, so make sure your content is easy to read on small screens. Use short paragraphs, bullet points, and subheadings to break up the text.
Use formatting: Use formatting options such as bold, italics, and underline to highlight important information and make your content easier to read.
Include social sharing options: Encourage readers to share your Instant Article by including social sharing buttons.
Test and optimize: Finally, test your Instant Article and use analytics to track its performance. Use this data to optimize your content and promotion strategy.

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